I would argue that the investment industry has done a great job at getting the message out there that diversification of returns is a great way to help reduce your portfolio risk. Most investors do not put all their eggs in one basket, or all their money into one stock. Many investors are good at stock picking across the spectrum of market capitalization in both Canada and the U.S. There is still more diversification work and education to do!

In the image below, I blocked out other investable asset classes that posted different returns to  Canadian (Orange) and U.S. (Blue) Equities over the past 10 years. Do you know what some of them are? Were you exposed to any of them? Did you rebalance your portfolios after major moves?

Join me at the MoneyShow on November 4 at 12 p.m. – with your lunch – to learn what these sectors/categories are and other insights I have about asset allocation. Register here to learn how to get exposure to these sectors, either through ETFs generally or through our one click Asset Allocation ETF solutions, which start with management fees as low as 17 bps. Please be sure to check out Prerna Chandak’s comments in her post, which focuses on the Brinson, Hood and Singer research which notes that 92% of a portfolio’s return can be attributed to its asset allocation. If you are an investor interested in learning more about asset allocation and ETF investing, please join myself and Prerna Chandak at the MoneyShow virtual event on November 4-5.

Register here