• Health, community welfare and humanitarian efforts are the most popular causes Canadians support
• More than half are seeking advice on how to maximize impact and give in a tax efficient manner
• Mackenzie Charitable Giving Program helps integrate giving into an overall financial plan
TORONTO, ON – November 10, 2020 – In advance of National Philanthropy Day (November 15), Mackenzie Investments today released its inaugural 2020 Canadian Charitable Giving Pulse Check, which shows that, despite the economic disruption caused by COVID-19, Canadians continue to show themselves to be a generous group.
Eighty-three per cent of Canadians surveyed have either already donated or plan to donate to a charitable cause in 2020. Further, the average estimated amount donated per person is $585. However, COVID-19 has had an impact on people’s ability to give, with 40 per cent stating that they have had to reduce the amount they planned to give this year as a result of the financial impact caused by the pandemic.
The study, conducted by Pollara Strategic Insights, also identified the most popular causes people are supporting. These include:
• medical services and research (54 per cent);
• local and social services organizations – including sports and recreation, youth development, food banks, and shelter services (47 per cent); and
• humanitarian and relief organizations (35 per cent).