New national initiative challenges Canada’s skiers to get creative and win $50,000 for a community investment project
TORONTO, ON – February 9, 2021 – Mackenzie Investments (“Mackenzie”) today announced the launch of Mackenzie Top Peak (“Top Peak”), a new national competition and call to action for ski communities across the country. Mackenzie is searching for one ski community that’s a little more invested in the people, place and sport they love – and isn’t afraid to show it across social media and through fun local challenges.
Top Peak seeks to inspire ski communities across the country during challenging times. The winning ski hill’s Top Peak team will be rewarded with a $50,000 investment in their community, the Mackenzie ‘Crown’ and bragging rights. In addition, Mackenzie will offer secondary prizes of Registered Education Savings Plans (“RESPs”).
“We launched this contest because Canada’s ski communities need support now more than ever,” said Barry McInerney, President and CEO, Mackenzie Investments. “Mackenzie has an incredible legacy of supporting skiers and their communities across the country for more than 20 years. Mackenzie’s Top Peak builds on that legacy in a fun and safe way and brings skiers together to rally around their hills.”