High Net Worth Investors in Canada

The high net worth (HNW) population in Canada is growing fast. This demographic represents highly lucrative opportunities for financial advisors. However, there are unique, key issues that are important for advisors to consider as they look to attract and retain high net worth Canadian clients.

The opportunities presented by high net worth investors 

1. The Canadian high net worth investor market is growing faster than any other retail segment. 2. Capital preservation, limited volatility and income generation are the primary investment goals of high net worth investors.
3. The needs of high net worth individuals become more complex as their wealth increases. 4. High net worth families are demanding ever-increasing expertise and commitment from their advisors.
5. Growth within the high net worth investor segment is being fueled by liquidity events, inheritances and lump-sum employment income.  

Valuable high net worth investor insights

At Mackenzie Private Wealth, we provide you with tools specifically designed to help you grow your high net worth investor business. We’ve teamed up with Investor Economics to produce best-in-class insights in these white papers: 

High net worth investors in Canada:

High net worth investments are becoming increasingly complicated to manage. This white paper explores what advisors need to be aware of to tap into this lucrative demographic.

Women and wealth

Find out why only one-third of women trust financial professionals and how you can build their trust and grow your female high net worth client list.


Making up a high percentage of high net worth investors, entrepreneurs bring unique challenges, being typically more inclined to take risks. Their need for complex financial advice makes this demographic a key opportunity.    

The generosity of high net worth Canadians

The amount of unallocated financial wealth held by high net worth investors is huge, and these households are increasingly turning to financial advisors for charitable-giving advice. 

Meeting the needs of young and old

High net worth millennials and “silvers” (those aged 75+) have on average $1.8 million and $2.9 million in investable assets respectively. 

How Mackenzie Private Wealth can help

We understand the value of high net worth individuals to advisors and so we set up Mackenzie Private Wealth to help you sign up more wealthy clients and provide them with the advice they need. Here are just some of the ways we can help you to grow your high net worth investor business:

Direct access to a dedicated portfolio manager (a member of the Mackenzie Multi-Asset Strategies Team).

Practical help in building modern, diversified portfolios for your high net worth clients’ unique needs.

A tax and estate summary report for each of your high net worth investor clients, with strategies to reduce their tax bill.

Reduced fees due to Mackenzie’s market-leading householding policy and Automated Preferred Pricing Service.


Book a conversation

To find out more, book a conversation with one of our experienced, knowledgeable account managers or explore our Mackenzie Private Wealth webpage


1 Credit Suisse Global wealth report 2016 and 2021

Commissions, trailing commissions, management fees and expenses all may be associated with mutual fund investments. Please read the prospectus before investing. Mutual funds are not guaranteed, their values change frequently and past performance may not be repeated.

This should not be construed as legal, tax or accounting advice.  This material has been prepared for information purposes only. The tax information provided in this document is general in nature and each client should consult with their own tax advisor, accountant and lawyer before pursuing any strategy described herein as each client’s individual circumstances are unique.  We have endeavored to ensure the accuracy of the information provided at the time that it was written, however, should the information in this document be incorrect or incomplete or should the law or its interpretation change after the date of this document, the advice provided may be incorrect or inappropriate.  There should be no expectation that the information will be updated, supplemented or revised whether as a result of new information, changing circumstances, future events or otherwise.  We are not responsible for errors contained in this document or to anyone who relies on the information contained in this document.  Please consult your own legal and tax advisor.