Maximum Diversification®‎ Investing

Through our partnership with TOBAM, we are Canada’s only provider of the patented* Maximum Diversification® approach, a strong complement to your core portfolio.

thought leaders

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Improved long-term return potential

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Proven portfolio

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Enhanced diversification for concentrated markets

It’s extremely difficult to forecast the future, which is why TOBAM believes diversification is your only bet and that to be truly diversified, you must look beyond portfolio weightings and consider the correlation of assets. Only then can you construct a portfolio that focuses on diversification.


TOBAM’s unique, research-driven approach provides a complement to traditional market cap-weighted index options by delivering enhanced diversification and improved long-term return potential.


Unconventional thought leaders

  • Led by mathematician, innovator and researcher Yves Choueifaty
  • Created the Diversification Ratio®, a pure measure of diversification
  • Believes in one thing:  if you cannot forecast, then the only rational solution when building portfolios is to diversify
  • 50+ investment professionals worldwide
  • 24 research professionals solely focused on diversification


Improved long-term return potential

  • Innovative approach aims to generate better risk-adjusted returns than the broad market
  • Aims to provide investors the opportunity to participate in market gains while avoiding significant losses when the market becomes too concentrated
  • Returns are expected to be more stable over time and higher in the long run than traditional market indexes


Proven portfolio complement

  • TOBAM builds portfolios of stocks that have low correlation to each other
  • Unique process offers superior diversification by spreading risk as evenly as possible across the portfolio to avoid concentration in a single bias or risk driver
  • A strong complement to any portfolio


About Yves Choueifaty

Yves Choueifaty is the President and Chief Investment Officer of TOBAM. A mathematician by background, he founded the Maximum Diversification® approach and TOBAM in 2005 after conducting extensive research. Prior to founding TOBAM, Yves was the CEO of Credit Lyonnais Asset Management.

Yves has been recognized as “Chief Investment Officer of the Year” (Funds Europe, 2015) and “Asset Management Leader of the Year” (AGEFI, 2016).

Thought Leader: Yves Choueifaty

Yves Choueifaty on understanding the value of Bitcoin

Yves Choueifaty, CIO of TOBAM, joins the Mackenzie Podcast to discuss his experience starting the first open-ended Bitcoin fund in 2017. He also explores the characteristics of a Bitcoin, and dispels some common myths.

Podcast: Yves Choueifaty, Founder and CIO of TOBAM

In this episode of Mackenzie Investments Podcast Series, Yves discusses his background, his development of the diversification ratio, how TOBAM integrates ESG principles and his admiration of Harry Markowitz.

Education Videos

TOBAM Patents

Benefits of Maximum Diversification®


Additional Resources

Insight - Index investing with a difference

Investor page - Why you need enhanced diversification

Investor Brochure - Mackenzie Maximum Diversification® Index ETFs

Additional Resources

Insight - Responsible Diversification

Insight - Index investing with a difference

Investor page - Why you need enhanced diversification

Advisor Feature Page - Mackenzie Maximum Diversification® Index ETFs

Advisor Feature Page - Mackenzie Maximum Diversification® Index Mutual Funds

Investor Brochure - Mackenzie Maximum Diversification® Index ETFs

Investor Brochure - Mackenzie Maximum Diversification® Index Mutual Funds

Talk to your financial advisor to see if Maximum Diversification® investing may be suitable for you

* U.S. Patent No. 7,958,038, Australia Patent No’s. AU 2008202607, AU2011201025

Commissions, management fees, brokerage fees and expenses all may be associated with Mutual Funds and Exchange Traded Funds. Please read the prospectus before investing. Mutual Funds and Exchange Traded Funds are not guaranteed, their values change frequently and past performance may not be repeated. Index performance does not include the impact of fees, commissions, and expenses that would be payable by investors in the investment products that seek to track an index. An index’s performance is not illustrative of an investable product’s performance. Indexes are not securities in which direct investments can be made. Standard deviation is a measure of historical risk; future risk may be different.

Solactive AG is the third-party calculation agent of the TOBAM Maximum Diversification Index Series and received compensation in that capacity. Solactive AG does not sponsor, endorse, sell, or promote any investment vehicle that is offered by any third party that seeks to provide an investment return based on the performance of any index. It is not possible to invest directly in an index.

Mackenzie Maximum Diversification Index Series data ©2021, TOBAM S.A.S. All rights reserved. “TOBAM” and “Diversification Ratio” are a registered trademark and service mark of TOBAM S.A.S. or its affiliates (“TOBAM”) and is used under license for certain purposes by Mackenzie Financial Corporation. Reproduction of the TOBAM data and information in any form is prohibited except with the prior written permission of TOBAM S.A.S. Mackenzie Funds are not sponsored, endorsed, sold or promoted by TOBAM and TOBAM makes no representation regarding the advisability of investing in such fund. TOBAM does not guarantee the accuracy or completeness of any data and information and is not responsible for any error or omission or for the results obtained from the use of such data and information. TOBAM GIVES NO EXPRESS OR IMPLIED WARRANTY, INCLUDING, ANY WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.

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